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Apotheke is a perfume brand now based in Somerset, UK with four perfumes, each designed for a different personality type. Apotheke uses a mix of essential oils and cutting-edge molecules to create a fragrance that not only smells great, but actually affects how the wearer feels. To find the perfect scent for you and your personality type take the quiz
all pics on bio page by @caryshuws
Paris-born Marie Le Febvre is one of the world’s leading classically-trained perfumers who has worked as fragrance ghostwriter for some of Europe’s biggest fashion houses.
Welsh graphic designer, Alexander Sullivan leads editorial design projects for brands such as Chanel and Love Magazine. For the art deco-inspired logo and tarot cards for Apotheke, Sullivan drew on his early training, designing cult club posters.
Creative object maker and sculptor Craig Barrow lives and works in Berlin. He applied his mastery with shape and form to the Apotheke crystal base. He has previously collaborated with Virgil Abloh and Nike.
Fashion editor Kim Proschka, is one of few people who is as articulate, and kooky in English as she is in German, she is responsible for all the German translation onsite.
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